All New L.O.L. Surprise!™ Earth Love™ with Eco-Friendly Packaging Demonstrates a Big Step Toward MGA Entertainment’s Commitment to Sustainability
The Launch Signals the Company’s Plans to Produce About 65 Percent of Their L.O.L. Surprise!™ Iconic Balls with Sustainable Materials by Fall 2022 Contact: MGA Newsroom MGA Entertainment, Inc. +1.818.221-4431 news@mgae.com CHATSWORTH, Calif.; April 14, 2022 — MGA Entertainment, the largest and fastest growing privately held toy company in the U.S., today announced that in […]
AN ECLIPSE IS COMING, And The Toy Aisle Will Never Be the Same!
Shadow High™ Sweeps Retail Shelves With Its Grayscale Glory Contact: MGA Newsroom MGA Entertainment, Inc. +1.818.221-4431 news@mgae.com CHATSWORTH, Calif.; April 11, 2022 — There is a new school in town ready to disrupt the Rainbow and demand a double take. Rainbow High™, NPD’s #1 Doll and #1 Fashion Doll, has officially met its match. Introducing… […]
MGA Entertainment Unveils Its Highly Anticipated Mermaze Mermaidz™ Color Change Fashion Doll Line
Meet the Finned Friends That Are Swimming to Retailers Today Contact: MGA Newsroom MGA Entertainment, Inc. +1.818.221-4431 news@mgae.com CHATSWORTH, Calif.; April 4, 2022 — MGA Entertainment, the fastest growing and largest privately held toy company in the U.S., announced today that its all-new line of fashion dolls, Mermaze Mermaidz™ Color Change, has officially made a […]
“Loves It”: Paris Hilton Joins the Cast of Hit Series Rainbow High™
Class is in Session and Paris is The New Headmistress Contact: MGA Newsroom MGA Entertainment, Inc. +1.818.221-4431 news@mgae.com CHATSWORTH, Calif.; March 22, 2022 — Rainbow High™, NPD’s #1 Fashion Doll and #1 Doll of 2021 and two-time Toy Association Doll of the Year nominee, is thrilled to announce that entrepreneur and television personality, Paris Hilton, […]
Rainbow High™ Debuts First-Ever Chinese New Year Collector Doll
Celebrate 2022 Year of the Tiger with Lily Cheng™ Contact: MGA Newsroom MGA Entertainment, Inc. +1.818.221-4431 news@mgae.com CHATSWORTH, Calif.; January 21, 2022 — This month, NPD’s #1 Fashion Doll of 2021 and two-time Toy Association Doll of the Year nominee, Rainbow High™, has introduced its first-ever Chinese New Year Collector doll, Lily Cheng™, in celebration […]