MGA has created 13+ brands from scratch that have reached $100 million + in sales

Our brands are all created by our employees in-house

MGA has created 13+ brands from scratch that have reached $100 million + in sales

Our brands are all created by our employees in-house

MGA has created 13+ brands from scratch that have reached $100 million + in sales

Our brands are all created by our employees in-house

MGA has created 13+ brands from scratch that have reached $100 million + in sales

Our brands are all created by our employees in-house

MGA has created 13+ brands from scratch that have reached $100 million + in sales

Our brands are all created by our employees in-house

MGA has created 13+ brands from scratch that have reached $100 million + in sales

Our brands are all created by our employees in-house

History of MGA

MGA Entertainment is one of the largest privately held toy and entertainment companies in the world, known for its commitment to creativity, quality, and innovation.

2024

A Hi Resolution photo of 8 of the Car Tuned mini car toys

2024

In 2024, MGA entered the diecast car category with its innovative CarTuned line, designed in the “Chibi” style. The line was created with collectors in mind,featuring feature real rubber tires, metal bodies, and authentic wheel details that replicate real cars.

2024

An animated image of 6 Yummiland girls, each with their own square on the screen, holding lipgloss that matches the color of their hair and clothes

2024

Also in 2024, the company introduced its newest line of dolls: Yummiland. This all-new collection features DIY activity, collectability, cosmetic appeal, and superpowers to the doll category, engaging kids ages four and up, and featured make it yourself lipgloss with every doll.

1979

A photo of Nintendo's legendary Game & Watch hardware. The screen is displaying the Super Mario Bros 1985 load screen

1979

The company had its start in 1979 as Micro Games of America when it became the first official distributor of Nintendo Game & Watch and other handheld LCD games in the U.S.

1997

1997

The company changed its name to MGA Entertainment in 1997 with the introduction of Its first doll brand, Singing Bouncy Baby, selling more than one million units its first year.

2016

A photo of the LOL Surprise Series one ball

2016

The December 2016 launch of L.O.L. Surprise!, a collectible doll line, marked the start of a world-wide phenomenon – the joy of blind unboxing – and the brand has consistently ranked as one of the top five toy properties globally since its introduction.

2022

A deliciously sweet photo of MGA's Miniverse's World of Diner set showing a plethora of sweet and colorful foods and drinks

2022

In 2022 the company marked the launch of the company’s next wildly successful line, MGA’s Miniverse, highly detailed miniature food and lifestyle collectibles for the newly emerging and fast growing “Kidult” demographic – adults who are kids at heart.

2024